The original creator and designer of the Strawberry Shortcake character was Barbi Sargent while she was a contracted freelance artist for American Greetings. The character first appeared on a Laurel Valentine’s Day Greeting card in 1973. The character was simply called “Girl with a Daisy” at the time. Rex Conner knew this American Greetings card was very popular . It was a picture of a cute little girl who wore an orange bonnet with strawberries printed on it and held a daisy. He realized what made it so popular were the strawberries . In July 1977, Barbi Sargent received an assignment which was completed in early July 1977 and that she tendered to American Greetings on July 7 that year, four (4) “leader cards” depicting the “Strawberry Shortcake” character in full color . (Leader cards are used by AG for consumer test purposes. ) It was Rex Conner who requested Barbi to create 4 cards with a “berryish” outfit for the Mega Test Market. The first time the public saw Strawberry Shortcake in her new outfit with her pink cat, Custard, was in that national test. There was a very positive response by the public once the leader cards were released. In May 1983, copyrights to Strawberry Shortcake were granted to Barbi Sargent from American Greetings Corporation. Later on Barbi returned the copyrights to American Greetings so that they could continue with the success of the Strawberry Shortcake franchise.